Marketing where decisions are made.
Your future customers don’t convert at first click – they research, compare, hesitate. That’s the middle.
We help you own it.
Utility builds the content, structure, and signals that earn attention, build credibility, and keep your brand in the decision set – until it’s the only choice that makes sense.
The ‘middle’ is our business - let’s make it yours.
Awareness
Are you owning this stage?
Conversion
Method
The Grey Area Is Our Area
Long-term relationships over quick conversions
Measure, Structure And Persist
Aotearoa's Proven Search & Information Marketing People
It's easy to say you're an expert, but our track record speaks for itself. Our lead SEO & Digital Strategist Tom has guided hundreds of brands over 2 decades to organically grow their reach, ranking, traffic and conversion. These brands include Meridian Energy, Powershop, govt.nz, NewZealand.com, THL, Cigna, MBIE, NZTE, AJ Hackett Bungy, Careers NZ, Hamilton City Council, Hirepool, Helloworld, Interislander, Kiwirail, Ravensdown and many more.
We have a strong value add-based approach to search and information marketing. This helps ensure your brand survives through algorithm and platform shifts. We apply this methodology to the increasingly important AI/LLM space - where we are all still learning.
Programmes
Ideation
Define your strategy, customer, budget, messaging and more. Dynamic to your needs starting from the middle and going from there.
Creation
Content that earns attention.
Web, Social, Video, podcasts - sharp thinking made visible.
Optimisation
Create a smoother path to action through search and website. Then, keep momentum going after the sale.
Amplification
Give your valuable insights an early boost and use them to connect a smart retargeting flow.
Who we are
Tom Pitchforth
Founder & Strategist
Tim Batt
Podcast and Live Content Partner
Bryn Heveldt
Web Developer & Design
What is NZ Saying?
The marketing world has many experts who over promise and under deliver, unlike Tom Pitchforth Marketing who brings a very real sense of purpose, planning and execution of shared and understood plans to his clients. Tom has proven his skill. In territories Showerbuddy has chosen to promote, sales have increased at a rate faster than anytime in the preceding 24-month period. That to me is the key.
With Tom you get big agency expertise without the big agency hassle. Tom’s digital, SEO and content skills are matched only by his genuine collaborative approach. I choose Tom because I know he will help make my digital projects better. That’s what you want in a partner.
“Tom has revolutionised our online presence! He’s taken the time to get to know us and how we tick and translated that into excellent, high quality content. Not only that, but he also really understands how to make the most of our marketing spend. I could not be happier.”
"We have developed a robust SEO strategy for Powershop which has seen us make huge leaps in our organic search performance. Tom is a real expert in all things digital and has provided the business and I with endless guidance on how to optimise our performance in a highly competitive market. His knowledge is unparalleled and he is truly a pleasure to work with."
"Mackersy Property engaged Tom to better understand how we could maximise our digital exposure. On the verge of building a new website, we needed expert insights on how to operationalise our strategy and understand the return we were getting on our spend. Tom is outstanding! His easy manner and extensive knowledge helped us steer the website to deliver what we knew our investors needed. While doing this, he has also increased our share of search to over 10% and well above our competitors."
Let's Talk
Contact us for more information or to get started with our services.